The focus of the deployment phase will be on creating a commercial market for fuel cell products that, in turn, will drive fuel cell industry growth and create an economic "cluster" of fuel cell companies. This is a long term goal; in the near term the Challenge will focus on demonstrating the largest possible variety of fuel cell technologies and applications across the stationary power, portable power and transportation application spectrum, and connecting those demonstrations with the comprehensive "end-to-end" vision for the future of the Columbia region. Demonstration projects and applications may include: